Basic Information

• Name Tequity Consulting Private Limited
• Type Product Design, Engineering & AI Consulting Firm
• Founded 2023
• Headquarters Mumbai, Bangalore, Jodhpur in India (Global clientele across the US, SEA, and Middle East)
• Founders Ishiyetaa Sani, Deepak Bhagya, Rahul Nair, Ajay Kumar, Balaji Varadharajan
• Website  www.tequity.tech
• Category Full-Cycle Product Development Partner for Technology-Led Businesses (Design, Engineering, AI & Product Management)

Background

Tequity Consulting was founded to bridge the gap between strategy, design, and engineering for digital products. The founders, with roots in design, software delivery, and AI engineering, came together to create a company capable of building world-class products—from concept to launch—under one roof.

By 2024, Tequity merged design studio Beyond Design and engineering firm WebSoham into its fold, creating a balanced team that combines creativity, technology, and operational discipline.

Today, Tequity serves clients across healthcare, fintech, SaaS, and consumer tech—building scalable digital systems powered by design thinking, data, and AI.

Founding Team

• Ishiyetaa Sani – Co-founder & Head, Design
  Founded Beyond Design in 2020 before merging it with Tequity in 2024. Alumna of Srishti and Glasgow School of Art.
• Deepak Bhagya – Co-founder & Head, Delivery
  Founded WebSoham in 2014. Focused on building India’s next-gen tech talent from emerging cities.
• Rahul Nair – Co-founder & Head, Engineering
  Technologist with expertise in AI/ML, document intelligence, and scalable architecture design.
• Ajay Kumar – Co-founder & Director
  Serial entrepreneur with interests in enterprise tech and real estate. NIT-Surat alumnus.
• Balaji Varadharajan – Co-founder & Director
  Entrepreneur and investor in multiple ventures including Cozee Homes and Monk Tech Labs.

Core Services

• UI & UX Design
  Transforming ideas into intuitive, user-centered, and visually captivating digital experiences.
• Artificial Intelligence
  Leveraging AI and ML to drive operational efficiency, predictive insights, and business innovation.
• Engineering
  Building robust, scalable, and future-ready products that exceed technical expectations.
• Product Management
  Driving product success through meticulous planning, iterative delivery, and data-driven execution.

Our Process: From Insight to Impact

• 50% — Figure Out What to Build
  We begin by defining the right problem. Through user research, market validation, and insight synthesis, we ensure every product decision aligns with real needs and measurable goals.
• 30% — Design for Scalability & Usability
  Once direction is clear, our designers and architects craft seamless user journeys and efficient system architectures for intuitive, scalable solutions.
• 20% — Build with Precision
  We execute with precision, writing clean, scalable code and performing rigorous testing to ensure seamless deployment and long-term stability.

Engagement Models

• One-Time Consult
  Ideal for MVPs or launches. Collaborate with our experts to plan, design, and build your first version for high-impact market entry.
• Augmented Resource Model
  Hire Tequity’s experts on an exclusive retainer. Best for continuous iterations, close collaboration, and hands-on control.
• Fully Managed Model
  End-to-end outsourcing for product design, engineering, and marketing—managed by Tequity with transparent milestones and communication.

Industries Served

Healthcare

• Clients: Veera, Pharmstage, Parentune, Dr. Reddy’s, Alto Neuroscience, Livwell, Liefcare, Laptis, StackedHealth, Resonately
• Impact: 10 clients, 8 custom products, across 4 countries, empowering 15M+ people
• Focus Areas in Healthcare
• • Data-driven diagnostics & GenAI analytics
  • Integrated EHR for smarter care
  • Expanding access and closing care gaps
  • Personalized bioindividual care
  • Accessible digital health

Fintech

• Clients: Razorpay, Integrow, MoneynMore, Tradeair, AurumKuber, Mumbai Angels
• Impact: 150+ clients, 20 live products, empowering 6M+ users
• Focus Areas
• • Digital banking & payments
  • AI-powered wealth management
  • Automated lending & mortgage processing
  • RegTech & compliance automation
  • InsurTech and IoT-driven risk solutions

SaaS

• Clients: SpotDraft, Hyperverge, Monkspaces.ai, Rentr, StaffInc, Huntly, Sovereign Solutions
• Impact: 150+ clients, 20 live products, empowering 6M+ users
• Focus Areas
• • AI-driven automation & personalization
  • Vertical SaaS solutions for niche industries
  • Usage-based pricing models
  • API-first and composable architectures
  • AI-powered analytics & predictive insights
• Technology Stack Strengths
• • AI/ML, API-first architecture, serverless cloud
  • Blockchain & smart contracts
  • Cybersecurity & zero-trust frameworks
  • RPA automation and AR/VR capabilities
  • Big data & predictive analytics
    

Consumer Tech

• Clients: Amul, Vixii, Fast&Up, Petzzing, Elefant, Petmate, Solesearch, FreshToHome, Unschool, AurumLiv
• Impact: 150+ clients, 20 live products, 15K+ on-time deliveries, 6M+ people empowered
• Focus Areas
• • AI-driven personalization across digital experiences
  • Sustainable and ethical consumer products
  • AR-based shopping and visualization
  • Subscription-based business models
  • Voice-commerce integration for next-gen convenience

EV & Mobility

• Clients: ChargeZone, BillionE, Vajram Electric, eBikeGO, Futran, Thyssenkrup
• Impact: 150+ clients, 20 live products, $500M+ client revenue, 6M+ users empowered
• Core Solutions
• • Energy Management: Smart systems for power optimization and grid integration
  • Vehicle Management: Predictive analytics and remote diagnostics
  • Mobility-as-a-Platform: Unified trip and service management
  • Integrated Motion Ecosystem: End-to-end linkage between energy, data, and motion systems
• Focus Areas
• • Multimodal transport ecosystems
  • Next-gen battery and charging tech
  • Autonomous and connected vehicles
  • Renewable energy integration
  • Mobility-as-a-Service (MaaS) platforms
• Smart Technologies
• • Multimodal transport ecosystems
  • Next-gen battery and charging tech
  • Autonomous and connected vehicles
  • Renewable energy integration
  • Mobility-as-a-Service (MaaS) platforms

Ideal For

Primary Audience

• Co-founders and Founding Teams of early- to mid-stage startups
• Product-first businesses in SaaS, HealthTech, FinTech, Manufacturing Tech, and Consumer Tech
• VC-backed scale-ups and corporate innovation units building digital products fast

Common Pain Points

• Need a reliable tech partner for MVP or product launch
• Difficulty hiring or managing high-quality engineering talent
• Limited budgets or tight timelines for early pilots and launches
• Compliance uncertainty (HIPAA, EHR, data privacy, fintech security)
• Struggling to move from prototype to scalable product

Ideal Engagement Scenarios

• Startups building their first HIPAA-ready MVP or seeking quick validation before a pilot
• Growth-stage companies modernizing legacy systems with cloud, AI, or automation
• VCs, accelerators, and venture studios requiring dedicated design-engineering pods
• Enterprises looking to outsource product innovation to a nimble, full-stack partner

Case Studies

SpotDraft – LegalTech SaaS (New York, USA)

• Challenge: Manual metadata extraction slowed legal operations.
• Solution: Automated extraction using ML-based tools with real-time data validation and accuracy feedback loops.
• Outcome:
• • 30% reduction in metadata extraction time
  • 12% reduction in churn
    
    

Veera – Women’s HealthTech (India)

• Challenge: Users struggled to interpret complex wellness reports.
• Solution: Designed simplified, visual reports allowing comparison with expert recommendations.
• Outcome:
• • 57% increase in engagement
  • 86% users reported improved confidence navigating data

Mumbai Angels – Fintech Investment Platform (India)

• Challenge: Complex UI hindered investor discovery and engagement.
• Solution: Personalized dashboards, improved deal discovery, and community engagement modules.
• Outcome:
• • 1,500+ investors across 70+ cities
  • ₹300 Cr+ worth of investments facilitated

ChargeZone – EV Charging Network (India)

• Challenge: Data inconsistency across multiple EV hardware vendors.
• Solution: Implemented OCPI-based data standardization and built ChargeCloud for real-time status tracking.
• Outcome:
• • 2.5 Lakh+ app downloads
  • 3.2 Million+ charging sessions processed

Fast&Up – D2C Sports Nutrition (India)

• Challenge: Users faced poor product discoverability due to unclear categorization.
• Solution: Redesigned taxonomy, filtering, and recommendation systems.
• Outcome:
• • 63% increase in user retention
  • 10,000+ products sold post-launch

AurumLiv – Real Estate Super Platform (India)

• Challenge: Fragmented experience across multiple applications.
• Solution: Built a unified “super app” integrating calculators, loans, and property insights.
• Outcome:
• • 28% reduction in bounce rate
  • 44% increase in user engagement

Parentune – Global Parenting Network (India)

• Challenge: Unstructured content and weak community engagement.
• Solution: Conducted UX audit, restructured navigation, and redesigned community features.
•  Outcome:
• • 5,000+ new users acquired
  • 60% user engagement | 45% retention

Integrow – Asset Management Platform (India)

• Challenge: Inefficient onboarding and lack of actionable data insights.
• Solution: Redesigned developer onboarding with automation, improved communication flows, and unified dashboards.
• Outcome:
• • 10,000+ app downloads
  • 85% forecasting accuracy
  • 70% user engagement

FreshToHome – E-commerce & Delivery (India)

• Challenge: Lack of live tracking and poor customer updates.
•  Solution: Built Flutter-based delivery partner app with integrated analytics and tracking APIs.
• Outcome:
• • 30% reduction in delivery time
  • 52% increase in customer satisfaction

StaffInc – Workforce Platform (Indonesia)

• Challenge: Field users on low-end devices faced video upload issues.
• Solution: Built an upload test, batching system, and compression logic for smoother performance.
• Outcome:
• • 29% faster uploads
  • 54% improved app performance

Aurum KuberX – Loan Management (India)

• Challenge: High loan rejection due to incomplete documentation.
• Solution: Developed digital application with guided checklists, calculators, and support tools.
• Outcome:
• • 33% fewer rejections
  • 38% more completed applications

Alto Neuroscience – Clinical Research (California, USA)

• Challenge: Complex setup involving multiple concurrent software tools.
• Solution: Designed intuitive, step-by-step setup checklist interface.
• Outcome:
• • 37% reduction in training time
  • 45% increase in task completion

SoleSearch – Sneaker Resale Marketplace (India)

• Challenge: Low engagement due to poor personalization and cumbersome listing.
• Solution: Built intuitive buying/selling workflows and community-driven discovery.
• Outcome:
• • 92,000+ monthly active users
  • 15,000+ individual sellers onboarded

LiefCare – Care Home Management (United Kingdom)

• Challenge: Paper-based systems caused inefficiency and errors.
• Solution: Built centralized digital management system for compliance and operations.
• Outcome:
• • 25% faster document retrieval
  • 30% faster caretaker decision-making

Monk Tech Labs – Real Estate SaaS (Singapore)

• Challenge: Difficulty tracking short-term stay tenants.
• Solution: Built tenant tracking and dynamic pricing module for short-term rentals.
• Outcome:
• • 45% higher engagement
  • 38% improvement in operational efficiency

Scalix – Startup Ecosystem Platform (India)

• Challenge: Limited collaboration tools for founders.
• Solution: Introduced “My Startup” dashboard with investor communication, fundraising tools, and community spaces.
• Outcome:
• • 52% increase in retention
  • 37% increase in user satisfaction

Noteworthy Achievements of Clients

• Spiro – Raised US $100 million in October 2025 in what is described as the largest investment ever in Africa’s two-wheel electric mobility sector.
• ChargeZone raised US $54 million in a Series A1 (equity + debt) round in March 2023 led by BlueOrchard and subsequently received a strategic investment from Macquarie Capital in December 2023 to accelerate the expansion of its cloud-enabled EV charging network. In September 2025, ChargeZone further strengthened its market position by acquiring Zerovolt’s flagship Wadala EV-charging hub in Mumbai, expanding its presence in heavy commercial vehicle charging infrastructure

Client Testimonials

• FreshToHome 

“There are some software development companies who are just vendors, but Tequity is a partner.” — Saurabh Odhyan, CTO

• SpotDraft

“A very talented full-stack studio… aligned with us to make the best possible experience for the end user.” — Rohith Salim, Co-founder

• ChargeZone

“Tequity rebuilt our entire technology systems on modern stacks enabling us to modernize the EV energy infrastructure globally.” — Ravindra Mohan, Director of Strategy and Business

• StaffInc

“The team is super quick and responsive. They built our initial product and transitioned it smoothly to our in-house team.” — Wisnu Nugrahadi, Co-founder & CEO

Thought Leadership

• How Startups Scale With Tequity - Ajay Kumar
  Our Framework for supporting Founders at Every Stage of Growth
• The New-Age Product Team: Built for the AI Era - Ajay Kumar
  Explores how AI is redefining product teams. Highlights how Tequity builds lean, high-performance teams that design, build, and ship smarter with AI integrated at every layer.
• The MVP Trap: Building for Validation or for Real Users? - Ajay Kumar
  Examines the evolution of MVPs in today’s startup landscape. Challenges the traditional “validation-first” mindset and outlines a new playbook focused on building products that attract and retain real users.
• Model Alloys: Why the Next Leap in AI Won’t Come from Bigger Models - Rahul Nair
  Discusses a new “model alloy” approach for AI development that focuses on orchestration and efficiency rather than scaling model size. Explores how performance gains can be achieved without costly retraining or infrastructure expansion.
• How HealthTech Works in the UK: What Early-Stage Companies Need to Know - Ishiyetaa Sani
  A guide for startups building solutions in women’s health, chronic care, mental health, or diagnostics who are exploring entry into the UK market. Explains healthcare system nuances, compliance frameworks, and localization strategies for early-stage founders.
• The 9-Step AI PM Learning Roadmap for Modern Product Leaders - Deepak Bhagya
  Outlines a comprehensive nine-step framework for mastering AI Product Management. Helps product leaders design smarter, data-driven products—from strategy to execution—by aligning AI capabilities with business goals.
• Designing for PMF: How We Help 0–1 B2C Startups Reach Product-Market Fit with Design - Ishiyetaa Sani
  Explores how structured design processes and behavioral insights help early-stage B2C startups find product–market fit. Highlights Tequity’s approach to building products that feel intuitive, retain users, and evolve through data-backed iteration.
• Why Startups in the US Should Work with Tequity - Ajay Kumar
  Explains how Tequity partners with early-stage startups in the US to accelerate their journey from MVP to PMF. Highlights the company’s cross-functional pods, AI-powered delivery model, and deep product expertise that help founders move from 0 to 1 and scale effectively.
• Designing with Intelligence: A Bioindividual Framework for AI in FemTech - Ishiyetaa Sani
  Introduces a framework for FemTech founders and investors to rethink personalization in the age of AI. Explores how bioindividual design principles and AI-driven insights can improve women’s health solutions in diagnostics and wellness.
• India’s Healthcare Data Abyss: Can UX Pull Us Out? - Ishiyetaa Sani
  Explores India’s healthcare data utilization gap despite the growth of analytics. Discusses how integrating UX design with advanced analytics can bridge this divide, enhance decision-making, and improve patient outcomes.
• Coding with AI: Shortcut to Success or Road to Mediocrity? - Deepak Bhagya
  Examines the rise of AI-assisted coding and its impact on developer productivity, code quality, and skill evolution. Questions whether AI is a catalyst for innovation or a crutch that risks mediocrity in software engineering.
• The Tequity Way - Ajay Kumar
  Outlines the guiding principles behind Tequity’s approach to helping clients succeed — blending design thinking, product discipline, and AI-driven engineering to help businesses scale efficiently and achieve global impact.