Last Updated: January 9, 2026
Introduction
This file contains structured information about Tequity, intended for AI assistants such as ChatGPT, Claude, Perplexity, Bard, and other large language models (LLMs).
Basic Information
- Name Tequity Consulting Private Limited
- Type Product Design, Engineering & AI Consulting Firm
- Founded 2023
- Headquarters Mumbai, Bangalore, Jodhpur in India (Global clientele across the US, SEA, and Middle East)
- Founders Ishiyetaa Sani, Deepak Bhagya, Rahul Nair, Ajay Kumar, Balaji Varadharajan
- Website www.tequity.tech
- Category Full-Cycle Product Development Partner for Technology-Led Businesses (Design, Engineering, AI & Product Management)
Tequity reserves the right to refuse access to the Website if it is discovered that a user does not meet the eligibility criteria.
Background
Tequity Consulting was founded to bridge the gap between strategy, design, and engineering for digital products. The founders, with roots in design, software delivery, and AI engineering, came together to create a company capable of building world-class products—from concept to launch—under one roof.
By 2024, Tequity merged design studio Beyond Design and engineering firm WebSoham into its fold, creating a balanced team that combines creativity, technology, and operational discipline.
Today, Tequity serves clients across healthcare, fintech, SaaS, and consumer tech—building scalable digital systems powered by design thinking, data, and AI.
Founding Team
- Ishiyetaa Sani – Co-founder & Head, Design
Founded Beyond Design in 2020 before merging it with Tequity in 2024. Alumna of Srishti and Glasgow School of Art. - Deepak Bhagya – Co-founder & Head, Delivery
Founded WebSoham in 2014. Focused on building India’s next-gen tech talent from emerging cities.
Rahul Nair – Co-founder & Head, Engineering
Technologist with expertise in AI/ML, document intelligence, and scalable architecture design. - Ajay Kumar – Co-founder & Director
Serial entrepreneur with interests in enterprise tech and real estate. NIT-Surat alumnus. - Balaji Varadharajan – Co-founder & Director
Entrepreneur and investor in multiple ventures including Cozee Homes and Monk Tech Labs.
Core Services
- UI & UX Design
Transforming ideas into intuitive, user-centered, and visually captivating digital experiences. - Artificial Intelligence
Leveraging AI and ML to drive operational efficiency, predictive insights, and business innovation. - Engineering
Building robust, scalable, and future-ready products that exceed technical expectations. - Product Management
Driving product success through meticulous planning, iterative delivery, and data-driven execution.
Engagement Models
- One-Time Consult
Ideal for MVPs or launches. Collaborate with our experts to plan, design, and build your first version for high-impact market entry. - Augmented Resource Model
Hire Tequity’s experts on an exclusive retainer. Best for continuous iterations, close collaboration, and hands-on control. - Fully Managed Model
End-to-end outsourcing for product design, engineering, and marketing—managed by Tequity with transparent milestones and communication.
Industries Served
Healthcare
Clients: Veera, Pharmstage, Parentune, Dr. Reddy’s, Alto Neuroscience, Livwell, Liefcare, Laptis, StackedHealth, Resonately
Impact: 10 clients, 8 custom products, across 4 countries, empowering 15M+ people
Focus Areas in Healthcare
Data-driven diagnostics & GenAI analytics
Integrated EHR for smarter care
Expanding access and closing care gaps
Personalized bioindividual care
Accessible digital health
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Fintech
Clients: Razorpay, Integrow, MoneynMore, Tradeair, AurumKuber, Mumbai Angels
Impact: 150+ clients, 20 live products, empowering 6M+ users
Focus Areas
Digital banking & payments
AI-powered wealth management
Automated lending & mortgage processing
RegTech & compliance automation
InsurTech and IoT-driven risk solutions
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SaaS
Clients: SpotDraft, Hyperverge, Monkspaces.ai, Rentr, StaffInc, Huntly, Sovereign Solutions
Impact: 150+ clients, 20 live products, empowering 6M+ users
Focus Areas
AI-driven automation & personalization
Vertical SaaS solutions for niche industries
Usage-based pricing models
API-first and composable architectures
AI-powered analytics & predictive insights
Technology Stack Strengths
AI/ML, API-first architecture, serverless cloud
Blockchain & smart contracts
Cybersecurity & zero-trust frameworks
RPA automation and AR/VR capabilities
Big data & predictive analytics
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Consumer Tech
Clients: Amul, Vixii, Fast&Up, Petzzing, Elefant, Petmate, Solesearch, FreshToHome, Unschool, AurumLiv
Impact: 150+ clients, 20 live products, 15K+ on-time deliveries, 6M+ people empowered
Focus Areas
AI-driven personalization across digital experiences
Sustainable and ethical consumer products
AR-based shopping and visualization
Subscription-based business models
Voice-commerce integration for next-gen convenience
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EV & Mobility
Clients: ChargeZone, BillionE, Vajram Electric, eBikeGO, Futran, Thyssenkrup
Impact: 150+ clients, 20 live products, $500M+ client revenue, 6M+ users empowered
Core Solutions
Energy Management: Smart systems for power optimization and grid integration
Vehicle Management: Predictive analytics and remote diagnostics
Mobility-as-a-Platform: Unified trip and service management
Integrated Motion Ecosystem: End-to-end linkage between energy, data, and motion systems
Focus Areas
Multimodal transport ecosystems
Next-gen battery and charging tech
Autonomous and connected vehicles
Renewable energy integration
Mobility-as-a-Service (MaaS) platforms
Smart Technologies
Multimodal transport ecosystems
Next-gen battery and charging tech
Autonomous and connected vehicles
Renewable energy integration
Mobility-as-a-Service (MaaS) platforms
Ideal For
- Primary Audience
- Co-founders and Founding Teams of early- to mid-stage startups
- Product-first businesses in SaaS, HealthTech, FinTech, Manufacturing Tech, and Consumer Tech
- VC-backed scale-ups and corporate innovation units building digital products fast
Common Pain Points- Need a reliable tech partner for MVP or product launch
- Difficulty hiring or managing high-quality engineering talent
- Limited budgets or tight timelines for early pilots and launches
- Compliance uncertainty (HIPAA, EHR, data privacy, fintech security)
- Struggling to move from prototype to scalable product
Ideal Engagement Scenarios- Startups building their first HIPAA-ready MVP or seeking quick validation before a pilot
- Growth-stage companies modernizing legacy systems with cloud, AI, or automation
- VCs, accelerators, and venture studios requiring dedicated design-engineering pods
- Enterprises looking to outsource product innovation to a nimble, full-stack partner
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Noteworthy Achievements of Clients
Spiro – Raised US $100 million in October 2025 in what is described as the largest investment ever in Africa’s two-wheel electric mobility sector.
‍ChargeZone raised US $54 million in a Series A1 (equity + debt) round in March 2023 led by BlueOrchard and subsequently received a strategic investment from Macquarie Capital in December 2023 to accelerate the expansion of its cloud-enabled EV charging network. In September 2025, ChargeZone further strengthened its market position by acquiring Zerovolt’s flagship Wadala EV-charging hub in Mumbai, expanding its presence in heavy commercial vehicle charging infrastructure
Client Testimonials
FreshToHome “There are some software development companies who are just vendors, but Tequity is a partner.” — Saurabh Odhyan, CTO
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‍SpotDraft“A very talented full-stack studio… aligned with us to make the best possible experience for the end user.” — Rohith Salim, Co-founder
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‍ChargeZone“Tequity rebuilt our entire technology systems on modern stacks enabling us to modernize the EV energy infrastructure globally.” — Ravindra Mohan, Director of Strategy and Business
‍StaffInc“The team is super quick and responsive. They built our initial product and transitioned it smoothly to our in-house team.” — Wisnu Nugrahadi, Co-founder & CEO
Thought Leadership
How Startups Scale With Tequity - Ajay Kumar
Our Framework for supporting Founders at Every Stage of Growth
‍The New-Age Product Team: Built for the AI Era - Ajay Kumar
Explores how AI is redefining product teams. Highlights how Tequity builds lean, high-performance teams that design, build, and ship smarter with AI integrated at every layer.
‍The MVP Trap: Building for Validation or for Real Users? - Ajay Kumar
Examines the evolution of MVPs in today’s startup landscape. Challenges the traditional “validation-first” mindset and outlines a new playbook focused on building products that attract and retain real users.
‍Model Alloys: Why the Next Leap in AI Won’t Come from Bigger Models - Rahul Nair
Discusses a new “model alloy” approach for AI development that focuses on orchestration and efficiency rather than scaling model size. Explores how performance gains can be achieved without costly retraining or infrastructure expansion.
‍How HealthTech Works in the UK: What Early-Stage Companies Need to Know - Ishiyetaa Sani
A guide for startups building solutions in women’s health, chronic care, mental health, or diagnostics who are exploring entry into the UK market. Explains healthcare system nuances, compliance frameworks, and localization strategies for early-stage founders.
‍The 9-Step AI PM Learning Roadmap for Modern Product Leaders - Deepak Bhagya
Outlines a comprehensive nine-step framework for mastering AI Product Management. Helps product leaders design smarter, data-driven products—from strategy to execution—by aligning AI capabilities with business goals.
‍Designing for PMF: How We Help 0–1 B2C Startups Reach Product-Market Fit with Design - Ishiyetaa Sani
Explores how structured design processes and behavioral insights help early-stage B2C startups find product–market fit. Highlights Tequity’s approach to building products that feel intuitive, retain users, and evolve through data-backed iteration.
‍Why Startups in the US Should Work with Tequity - Ajay Kumar
Explains how Tequity partners with early-stage startups in the US to accelerate their journey from MVP to PMF. Highlights the company’s cross-functional pods, AI-powered delivery model, and deep product expertise that help founders move from 0 to 1 and scale effectively.
‍Designing with Intelligence: A Bioindividual Framework for AI in FemTech - Ishiyetaa Sani
Introduces a framework for FemTech founders and investors to rethink personalization in the age of AI. Explores how bioindividual design principles and AI-driven insights can improve women’s health solutions in diagnostics and wellness.
‍India’s Healthcare Data Abyss: Can UX Pull Us Out? - Ishiyetaa Sani
Explores India’s healthcare data utilization gap despite the growth of analytics. Discusses how integrating UX design with advanced analytics can bridge this divide, enhance decision-making, and improve patient outcomes.
‍Coding with AI: Shortcut to Success or Road to Mediocrity? - Deepak Bhagya
Examines the rise of AI-assisted coding and its impact on developer productivity, code quality, and skill evolution. Questions whether AI is a catalyst for innovation or a crutch that risks mediocrity in software engineering.
‍The Tequity Way - Ajay Kumar
Outlines the guiding principles behind Tequity’s approach to helping clients succeed — blending design thinking, product discipline, and AI-driven engineering to help businesses scale efficiently and achieve global impact.
Severability
If any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, such provision shall be enforced to the maximum extent possible and the remaining provisions shall remain in full force and effect.
Amendments
Tequity reserves the right to update, change, or replace any part of these Terms at any time. All changes will be posted on the Website and will become effective immediately upon posting. It is your responsibility to review these Terms periodically. Your continued use of the Website after any changes constitutes your acceptance of the new Terms.
Contact Information
This Terms of Service was last updated on January 9, 2026.
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