We begin with working sessions to understand the founder, the problem, and what good looks like. 

We move straight to a functioning prototype. Instead of writing PRDs, we co-build a high-fidelity, interactive version of the product on Figma, Lovable or Replit. This process clarifies the user experience, core value, flows, and constraints through something real that users can test and respond to.

We turn the prototype into a working MVP. The frontend is taken directly from the high-fidelity prototype, while an engineer builds the backend, data models, and integrations. We also implement analytics to observe behaviour, identify friction, and generate insight.