Why a UX Audit From an External Partner Can Transform Your Health-Tech Product
Six months ago, a fast-growing health-tech startup approached us with a challenge.
Their platform was cutting-edge. Their internal team was skilled and passionate. On paper, everything looked right.But in reality, users weren’t staying. Activation rates were low. Drop-offs were high. And no one could quite figure out why.
The Invisible Problem: Familiarity Bias
The issue wasn’t with their idea — it was with how they saw it.
Like many fast-moving teams, their internal designers and product managers had become too close to the product. They knew the flows inside out, navigated instinctively, and filled in the gaps mentally.
They were unknowingly designing for themselves — not for a first-time user encountering the product with fresh eyes.
They assumed clarity where none existed. That’s the hidden cost of familiarity bias.
The Power of an Outside Perspective
Bringing in an external UX partner shifted everything.
As an independent agency, we came in with no internal context, no emotional investment — just a sharp focus on usability, clarity, and conversion. We asked the hard questions. We ran structured audits and user tests. We flagged the friction points that had gone unnoticed for months.
Here’s what made the difference:
- Fresh Perspective
We weren’t influenced by internal discussions or sunk cost bias. We simply looked at what users were experiencing — and what wasn’t working. - Deep UX Expertise
Our team lives and breathes user behavior, accessibility, and experience design. We brought in tools, frameworks, and a mindset built for clarity and performance. - Research Over Assumptions
Our findings were rooted in usability testing, heatmaps, and journey analytics — not legacy decisions or team preferences. - Fast Turnaround, Clear Actions
We quickly diagnosed issues and delivered practical, prioritized recommendations that the team could implement immediately.
The Outcome: A Product That Finally Worked as Intended
With just a few key changes, we helped simplify onboarding, restructure navigation, and clarify messaging.
The result?
Higher engagement, improved retention, and fewer support tickets. The product finally delivered on its promise — not just functionally, but experientially.
Final Thought
If your team is stuck in a cycle of internal revisions, it may be time to hit pause.
Sometimes, the smartest move isn’t to keep tweaking what you’ve built — it’s to bring in a fresh set of eyes that can see what you can’t.
At Tequity, we help health-tech teams step out of the echo chamber and design experiences that actually work — for real users, in the real world.
