“How do I understand what this does?”
First impression
Clarity, positioning, and the moment a new user decides whether this is for them.
Services · Product Design
Great products aren't built. They're designed.
Every touchpoint a user has with your product is a design decision. Who makes those decisions - and how carefully - determines whether users stay or leave.
The Design Mandate
Four questions every product has to answer.
Good product design is the thinking behind all four - and the work that makes the answers feel effortless to users.
“How do I get started?”
Onboarding
The path from signup to first value. Most products lose users here.
“Does this actually work for me?”
Core experience
Flow, feedback, and the feeling that the product was built with the user in mind.
“Why would I come back?”
Retention loops
Habit formation, progress signals, and the moments that turn users into regulars.
What We Do
The full product design stack.
From research to pixel-perfect delivery - across every surface your users interact with.
User research
Interviews, usability testing, and behavioural analysis. We validate that product strategy aligns with how users actually think and behave.
UX design
Information architecture, user flows, and interaction patterns that make complex products feel simple.
UI and prototyping
High-fidelity UI design and interactive prototypes that teams can test, validate, and hand off to engineering with confidence.
Multi-device optimization
Responsive design across web, mobile, and tablet. Every screen size gets the same level of design attention.
Inclusive design
Accessibility, contrast, readability, and design patterns that work for every user - not just the majority case.
Agent experience design
Designing how users interact with AI agents inside your product - visibility, trust, control, and graceful handoffs.
How We Work
A designer who keeps up with your product - not just a one-time project.
Product design isn't a milestone. Every new feature, every new user segment, every new platform is a design problem. Our most effective engagements are ongoing - a dedicated designer embedded in your product sprint cycle.
- Designer available on your sprint cadence
- Covers new features, iterations, and research
- Works directly in your tools - Figma, Jira, Notion
- US timezone overlap for real-time collaboration
- Scale hours up or down month to month
What a typical design sprint looks like
2-week cycle, embedded with your team.
- Week 1 · Mon–Tue
Brief and research
Align on the problem, review any user feedback, and map the flow to be designed.
- Week 1 · Wed–Fri
UX exploration
Wireframes and interaction patterns. Internal review before moving to high-fidelity.
- Week 2 · Mon–Wed
UI design and prototype
High-fidelity screens built to the design system. Interactive prototype for validation.
- Week 2 · Thu–Fri
Feedback and handoff
Incorporate feedback, finalise specs, and hand off to engineering with annotated Figma files.
Case Studies
Products We've Designed
Stacked Health
Designing the Proactive Blood Testing Experience for Stacked Health
A focused UI/UX engagement that took Stacked Health from concept through to a complete consumer MVP design alongside a launch-ready marketing website - bias-toward-action design with AI-guided insights as a first-class layer.
1,000+ tests powered through the platform
WeKare
Building the Voice-First Life Management App with WeKare
Tequity took WeKare from discovery to a live consumer voice-to-tasks app on both the App Store and Play Store - including the messy parts most teams trip on: payment infra, Apple's AI disclosure bar, and a clean subscription model.
Live on App Store and Play Store
Stitch (StitchCare)
Reimagining Post-Transplant Care Coordination with Stitch
Tequity has been Stitch's product partner from MVP through a strategic pivot into post-transplant care - building AI-powered care coordination tools that combine modular care plans, voice calling, and care-coordinator oversight of every patient response.
MVP shipped and pivot to post-transplant care delivered without losing velocity
Svaim (Svasthiya Technologies)
Building the Patient-First Health Records Platform with Svaim
Tequity took Svaim from workshops to a live patient mobile app on the App Store and Play Store, shipped the marketing website on Webflow in 1 week, and is now designing the v2 web app.
5,000+ visitors to the Svaim website in the first month post-launch
Engagement Options
Start with a project. Stay for the product.
One-time if you need to fix something specific. Retainer if you want design to keep pace with your product.
ONE-TIME
Design Project
A defined scope, delivered end-to-end.
- Scoped around a specific feature, flow, or product area
- User research and flow mapping
- UX wireframes and UI design
- Interactive prototype for testing
- Engineering handoff with full Figma specs
- Two rounds of revision included
ONGOING RETAINER
Embedded Design Partner
Your designer, on your team, every sprint.
- Dedicated designer allocated to your team
- Full coverage across features, iterations, and research
- Monthly user research and insight synthesis
- Design system maintenance and evolution
- Inclusive and accessibility review on all releases
- Flexible hours - scale up or down each month
From the Blog
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Why Your Startup Needs a Design System (and When to Build One)
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Your product deserves better design.
Talk to us about where your product is and what your users need. We'll scope the right engagement.